Analytics

Total Reach

1.2M

+15.3% vs previous period

Engagement Rate

4.8%

+2.4% vs previous period

Total Spend

$12,450

+8.7% vs previous period

ROAS

3.2x

+0.5% vs previous period

Performance Overview

Campaign	Impressions	Clicks	CTR	Cost	CPC
Summer Sale	45,232	2,890	6.39%	$1,234	$0.43
Product Launch	38,123	1,987	5.21%	$987	$0.50
Brand Awareness	92,123	4,123	4.48%	$2,345	$0.57